I. Bad Research Memory: Due to the vast amount of research that large organizations can conduct, many times researchers don't remember what studies or the results of said studies were from three years ago. This can lead to repeat research being conducted which is time and cost ineffective.
II. Research Silos: Many departments, teams, and individuals are conducting all sorts of research in an organization. Everyone is sharing their reports, results, and updates, but nobody is making sense of ALL the piles of data being collected.
III. Reports: Reports are extremely centered on what was found in a study and are not granular enough to be used in the future. Many studies start with specific goals but end up finding additional important data. Reports fail to convey this data and don't make it accessible for the future.
IV. Research Dictatorship: The only people "allowed" to offer insights after studies are completed––are researchers. Teams and individuals with product ideas depend on these insights and the supposed memory of researchers from past studies.
The three c's of polaris:
Polaris allows WeWork team members from all corners of the company to complete the following actions:
I. Consume: Search the Polaris database for interesting nuggets, watch videos, and listen to audio recordings of members talking about their experience.
II. Create: Increase the nugget count in the database by allowing anyone at WeWork to create nuggets.
III. Curate: Assemble playlists of nuggets and share them with others in the company.